# How BETFAN uses Optimove

**99%+** mobile push delivery rate

As published on [optimove.com](https://www.optimove.com/resources/case-studies/betfan). Captured by usedby on 2026-10-08.

- Company: [BETFAN](https://www.usedby.ai/companies/betfan.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Gaming & Esports](https://www.usedby.ai/companies/industry/gaming-esports.md)
- Teams: CRM marketing

## The use case: how BETFAN deploys Optimove

BETFAN's CRM marketing team uses Optimove Quick Send to build and launch Mobile Push and SMS campaigns on the same day, reacting to live sporting moments such as World Cup matches. The campaigns target narrow, high-relevance player segments in Poland.

Summary written by usedby from the source page, in English. The figures are those of Optimove and BETFAN, not ours.

> Two real-time sends reached tens of thousands of players within hours, with delivery holding above 99%. They also posted the program's two highest open rates - 3x to 2x the average across BETFAN's standard push sends.

- **20+**: “20+ Quick Send campaigns launched over the World Cup, across Mobile Push and SMS”

> With Optimove Quick Send, we could build and launch the moment the match started, still target exactly the players who mattered. It paid off as those same day sends posted our highest open rates of the World Cup.
>
> Oliwer Thiede, Senior CRM Specialist

Source: [optimove.com](https://www.optimove.com/resources/case-studies/betfan), captured 2026-10-08.

## Optimove users in Gaming & Esports

- [Apuesta Total](https://www.usedby.ai/companies/apuesta-total.md) — Confirmed
- [BetHog](https://www.usedby.ai/companies/bethog.md) — Confirmed
- [BetJets](https://www.usedby.ai/companies/betjets.md) — Confirmed
- [Entain](https://www.usedby.ai/companies/entain.md) — Confirmed
- [FDJ United](https://www.usedby.ai/companies/fdj-united.md) — Confirmed
- [Favbet](https://www.usedby.ai/companies/favbet.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 99%+ is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of BETFAN.
- Checked: BETFAN uses Optimove. Confirmed line. Latest check across sources: 2026-10-21.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/betfan-optimove · How we check: https://www.usedby.ai/methodology