# How BetJets uses Optimove

**3.5x**: “the Gamify path delivered a 3.5x lift in first-time deposit rate”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/betjets). Captured by usedby on 2026-10-08.

- Company: [BetJets](https://www.usedby.ai/companies/betjets.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Marketing

## What the story says

BetJets, a mobile-first South African sportsbook and casino, uses Optimove Gamify with Optimove Orchestrate to turn dormant non-depositors into first-time depositors. It replaced welcome bonus reminders with a no-code Plinko minigame journey, run as a stream with a control path for A/B comparison.

Summary written by usedby from the source page, in English. The figures are those of Optimove and BetJets, not ours.

> Against the control campaign running simultaneously, the Gamify path delivered a 3.5x lift in first-time deposit rate. The result was confirmed using control group comparison within Optimove Reporting, providing a clean, attributable measure of the campaign's impact.

> We saw three and a half times uplift in first-time deposits. This wasn't a long experiment. Results came fast.
>
> Justin Sinclair Thompson, Head of Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 3.5x is printed word for word on the page, near the name of BetJets.
- Checked: the passage quoted above is copied word for word from the page, near the name of BetJets.
- Checked: BetJets uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/betjets-optimove · How we check: https://www.usedby.ai/methodology