# How BITE uses Optimove

**567,077 visits**: “The campaign generated 567,077 visits in only one week”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/bite). Captured by usedby on 2026-10-11.

- Company: [BITE](https://www.usedby.ai/companies/bite.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Telecommunications](https://www.usedby.ai/companies/industry/telecommunications.md)
- Teams: E-Channel Development Department

## What the story says

BITE embedded a Match 3 game into its Black Friday landing page, with email submission required before play, a leaderboard and prizes. The aim was to drive repeat engagement and collect emails before the sales event.

Summary written by usedby from the source page, in English. The figures are those of Optimove and BITE, not ours.

> The campaign generated 567,077 visits in only one week, demonstrating exceptional traffic performance during a highly competitive promotional period.

- **488,307**: “In total, 488,307 games were started”
- **98.9%**: “an impressive 98.9% of players completed the entire game from start to finish”
- **14%**: “The landing page achieved a 14% bounce rate”
- **51 times**: “each participant played the game 51 times”

> What we saw was that the engagement was huge and users kept playing it over and over again.
>
> Renars Neimanis, Head of E-Channel Development Department at BITE

Source: [optimove.com](https://www.optimove.com/resources/case-studies/bite), captured 2026-10-11.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 567,077 visits is printed word for word on the page, near the name of BITE.
- Checked: the passage quoted above is copied word for word from the page, near the name of BITE.
- Checked: each number in our summary is printed on the page.
- Checked: BITE uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bite-optimove · How we check: https://www.usedby.ai/methodology