# How Blains Farm & Fleet uses Optimove

**28%**: “a 28% increase in average direct revenue”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/blains-farm-and-fleet). Captured by usedby on 2026-10-08.

- Company: [Blains Farm & Fleet](https://www.usedby.ai/companies/blains-farm-fleet.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: Customer Strategy

## What the story says

Blain's uses Optimove to automatically segment customers into four personas based on purchasing behavior and lifestyle attributes. It sends a personalized year-end campaign built in a single dynamic email template, with behavior-based awards, product recommendations and a trivia game.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Blains Farm & Fleet, not ours.

> The Year-End Wrap campaign delivered an 80% increase in average total response rate, a 67% increase in average direct response rate, and a 28% increase in average direct revenue, all measured against campaign averages across the rest of the year.

> Optimove is very intuitive yet super advanced. It handles our diverse customer base and vast product catalog seamlessly.
>
> Alyson Blawat, Senior Director of Customer Strategy

> We leveraged Optimove to automatically segment customers based on their purchasing behavior and some of the lifestyle attributes that were part of the customer profile.
>
> Aly Blawat, Senior Director of Customer Strategy

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 28% is printed word for word on the page, near the name of Blains Farm & Fleet.
- Checked: the passage quoted above is copied word for word from the page, near the name of Blains Farm & Fleet.
- Checked: Blains Farm & Fleet uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/blain-s-farm-fleet-optimove · How we check: https://www.usedby.ai/methodology