# How Blizzard Entertainment uses Movable Ink

**426%** boost in click-through rates

As published on [movableink.com](https://movableink.com/case-studies/426-lift-in-click-throughs-blizzard-entertainments-got-game). Captured by usedby on 2026-10-08.

- Company: [Blizzard Entertainment](https://www.usedby.ai/companies/blizzard-entertainment.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Gaming & Esports](https://www.usedby.ai/companies/industry/gaming-esports.md)
- Teams: Lifecycle Marketing

## The use case: how Blizzard Entertainment deploys Movable Ink

Blizzard Entertainment's Lifecycle Marketing team uses Movable Ink to create campaigns personalized to player preferences and playtime habits for franchises like World of Warcraft and Overwatch, adapted across global markets.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Blizzard Entertainment, not ours.

> At the core of this effort is Katie Bucher’s Lifecycle Marketing team, crafting campaigns that resonate with player preferences and match their playtime habits, all while adapting seamlessly to global markets.

## Other AI tools used by Blizzard Entertainment

- [Moveworks](https://www.usedby.ai/tools/moveworks.md) — Observed

## Movable Ink users in Gaming & Esports

- [BOYLE Sports](https://www.usedby.ai/companies/boyle-sports.md) — Confirmed
- [Bungie](https://www.usedby.ai/companies/bungie.md) — Confirmed
- [FOX Bet](https://www.usedby.ai/companies/fox-bet.md) — Confirmed
- [Sky Bet](https://www.usedby.ai/companies/sky-bet.md) — Confirmed
- [William Hill](https://www.usedby.ai/companies/william-hill.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 426% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Blizzard Entertainment.
- Checked: Blizzard Entertainment uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/blizzard-entertainment-movable-ink · How we check: https://www.usedby.ai/methodology