# How BMO uses Sprinklr

As published on [sprinklr.com](https://www.sprinklr.com/stories/bmo-and-sprinklr-define-the-standard-for-enterprise-social-selling/). Captured by usedby on 2026-10-27.

- Company: [BMO](https://www.usedby.ai/companies/bmo.md)
- Tool: [Sprinklr](https://www.usedby.ai/tools/sprinklr.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)
- Teams: Sales teams, Regulated employees, Enterprise Social Media

## The use case: how BMO deploys Sprinklr

BMO uses Sprinklr as the technology backbone for its enterprise social media operating model, including a governed social selling program for sales teams and regulated employees. It replaced its previous social selling vendor and co-developed capabilities with Sprinklr.

Summary written by usedby from the source page, in English. The figures are those of Sprinklr and BMO, not ours.

> Participants in the social selling program have reported hundreds of millions of dollars in revenue influenced through their participation, and their activity has also driven millions of dollars in advertising equivalent value for the bank.

> What has made Sprinklr especially valuable for us is that it supports the complexity of a highly regulated enterprise while still giving us the flexibility to innovate.
>
> Nick Nunes, Managing Director and Head of Enterprise Social Media

Source: [sprinklr.com](https://www.sprinklr.com/stories/bmo-and-sprinklr-define-the-standard-for-enterprise-social-selling/), captured 2026-10-27.

## Other AI tools used by BMO

- [Arist](https://www.usedby.ai/tools/arist.md) — Observed

## Sprinklr users in Banking & Mortgages

- [Ally](https://www.usedby.ai/companies/ally.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the passage quoted above is copied word for word from the page, near the name of BMO.
- Checked: BMO uses Sprinklr. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/bmo-sprinklr · How we check: https://www.usedby.ai/methodology