# How Bobbie uses Siena AI

**55%**: “Up: automation, from 19% to 55% in two to three weeks”

As published on [siena.cx](https://www.siena.cx/customer-stories/bobbie-automation-rate-automated-customer-service), November 2026. Captured by usedby on 2026-11-07.

- Company: [Bobbie](https://www.usedby.ai/companies/bobbie.md)
- Tool: [Siena AI](https://www.usedby.ai/tools/siena-ai.md)
- Teams: Customer Experience

## The use case: how Bobbie deploys Siena AI

Bobbie, an organic infant formula brand, uses Siena to automate customer service on email, SMS and social DMs, handling order status, damaged cans, cancellations and refunds. Siena also runs quality review of every human and AI ticket.

Summary written by usedby from the source page, in English. The figures are those of Siena AI and Bobbie, not ours.

> Bobbie's previous platform kept the first kind in the way. After a year, automation was stuck at around 19%, and any small change needed the vendor's help.

- **$30K**: “The new program came with an instant $30K in annual savings”
- **20%**: “Before, the team reviewed human tickets by hand and "were barely able to get a 20% sample."”
- **17 seconds**: “Siena issued the refund in 17 seconds.”

> What stood out with Siena for us is you have built an empathetic agent since day one. For an AI tool to work for you, it needs to do way more than just respond to your tickets.
>
> Hadas Drutman, Director of CX

Source: [siena.cx](https://www.siena.cx/customer-stories/bobbie-automation-rate-automated-customer-service), captured 2026-11-07.

## Other companies using Siena AI

- [Canopy](https://www.usedby.ai/companies/canopy.md) — Confirmed
- [Comfrt](https://www.usedby.ai/companies/comfrt.md) — Confirmed
- [Coterie Baby](https://www.usedby.ai/companies/coterie-baby.md) — Confirmed
- [Dossier](https://www.usedby.ai/companies/dossier.md) — Confirmed
- [Earth Breeze](https://www.usedby.ai/companies/earth-breeze.md) — Confirmed
- [Eskiin](https://www.usedby.ai/companies/eskiin.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-07.

- Checked: the figure 55% is printed word for word on the page, near the name of Bobbie.
- Checked: the passage quoted above is copied word for word from the page, near the name of Bobbie.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Bobbie uses Siena AI. Confirmed line. Latest check across sources: 2026-11-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bobbie-siena-ai · How we check: https://www.usedby.ai/methodology