# How Bol.com uses Hightouch

**33%**: “a 33% increase in click-through rates for all brand advertisements”

As published on [hightouch.com](https://hightouch.com/customers/bol). Captured by usedby on 2026-10-07.

- Company: [Bol.com](https://www.usedby.ai/companies/bol-com.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [Marketplace](https://www.usedby.ai/companies/industry/marketplace.md)
- Teams: Marketing, Advertising

## What the story says

Bol.com's advertising team uses Hightouch Customer Studio on top of its data warehouse to build advertising audiences from first-party data, replacing a legacy DMP and tracking pixels for on-site and in-app campaigns.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Bol.com, not ours.

> Since implementing Hightouch Customer Studio, the marketing team has fully decommissioned all of the pixels powering their on-site and in-app advertising campaigns and replaced them with Hightouch audiences powered by first-party data.

- **109%**: “This shift to first-party data has led to a 109% increase in total audience reach, which has driven a 33% increase in click-through rates for all brand advertisements.”

> We have petabytes of data here at Bol.com. Moving this data out of our data warehouse and pushing it to a traditional CDP would have been completely illogical. Hightouch lets us build really complex audiences in minutes, giving us everything we need to run A/B testing, measure performance, and optimize them so we can drive value immediately.
>
> Rick Assies, Group Product Manager Advertising at Bol.com

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 33% is printed word for word on the page, near the name of Bol.com.
- Checked: the passage quoted above is copied word for word from the page, near the name of Bol.com.
- Checked: Bol.com uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bol-com-hightouch · How we check: https://www.usedby.ai/methodology