# How BOYLE Sports uses Movable Ink

**25%**: “25% lift in revenue”

As published on [movableink.com](https://movableink.com/case-studies/boyle-sports-case-study). Captured by usedby on 2026-10-08.

- Company: [BOYLE Sports](https://www.usedby.ai/companies/boyle-sports.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Marketing, Customer Engagement

## What the story says

BOYLE Sports uses Movable Ink, alongside Adobe, to put live, personalized content into emails that updates in real time, including live odds and returns, customer balances and currency, and progress trackers based on customer behavior. A single build serves all customer variations.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and BOYLE Sports, not ours.

> BOYLE Sports partnered with Movable Ink alongside Adobe to bring live data straight into the inbox, with content that updates in real time based on what’s happening right now.

- **45%**: “45% lift in click-through rate”
- **63%**: “63% lift in promotional opts-ins”

> Movable Ink has been the driving force behind the content that we serve our customers.
>
> Neil Wright, Customer Engagement Technology Senior Manager

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 25% is printed word for word on the page, near the name of BOYLE Sports.
- Checked: the passage quoted above is copied word for word from the page, near the name of BOYLE Sports.
- Checked: BOYLE Sports uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/boyle-sports-movable-ink · How we check: https://www.usedby.ai/methodology