# How Branch uses Taktile

**2 hours**: “implementing a new model now takes 2 hours instead of 40”

As published on [taktile.com](https://taktile.com/customer-stories/how-branch-uses-data-to-iterate-on-models). Captured by usedby on 2026-10-25.

- Company: [Branch](https://www.usedby.ai/companies/branch-branch-co.md)
- Tool: [Taktile](https://www.usedby.ai/tools/taktile.md)
- Teams: Engineering

## The use case: how Branch deploys Taktile

Branch, a bank and microlender, uses Taktile to deploy, manage and run A/B tests on its lending models in production. Test models that outperform the live model can be promoted with a click, with automated pipelines replacing manual deployment work.

Summary written by usedby from the source page, in English. The figures are those of Taktile and Branch, not ours.

> Using Taktile, implementing a new model now takes 2 hours instead of 40 and requires only one engineer to coordinate everything. This is due to the ease of using automated pipelines, as well as the software development patterns that simplify iteration.

- **16–20**: “Branch has 16–20 production models on Taktile”
- **hundreds of thousands**: “Two years later, Taktile is powering hundreds of thousands of decisions per day”

> Being able to quickly see a signal and make a data-driven decision to promote a model has eliminated the guesswork
>
> Anshul Agrawal, CTO

Source: [taktile.com](https://taktile.com/customer-stories/how-branch-uses-data-to-iterate-on-models), captured 2026-10-25.

## Other companies using Taktile

- [Allianz](https://www.usedby.ai/companies/allianz.md) — Confirmed
- [Breakout Finance](https://www.usedby.ai/companies/breakout-finance.md) — Confirmed
- [Capchase](https://www.usedby.ai/companies/capchase.md) — Confirmed
- [Credix](https://www.usedby.ai/companies/credix.md) — Confirmed
- [Faire](https://www.usedby.ai/companies/faire.md) — Confirmed
- [Finom](https://www.usedby.ai/companies/finom.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-25.

- Checked: the figure 2 hours is printed word for word on the page, near the name of Branch.
- Checked: the passage quoted above is copied word for word from the page, near the name of Branch.
- Checked: Branch uses Taktile. Confirmed line. Latest check across sources: 2026-10-25.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/branch-taktile · How we check: https://www.usedby.ai/methodology