# How Braun uses Insider One

**18%**: “In just 8 months, Insider One's Shopping Agent influenced 18% of Braun Shop's ecommerce revenue.”

As published on [insiderone.com](https://insiderone.com/case-studies/braun/), May 2026. Captured by usedby on 2026-11-04.

- Company: [Braun](https://www.usedby.ai/companies/braun.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Teams: Ecommerce, Marketing

## The use case: how Braun deploys Insider One

Braun Shop uses Insider One's Shopping Agent, an AI conversational assistant integrated with the CDP, to give shoppers personalized product guidance based on profile data, past behavior, and predicted intent across its digital properties.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Braun, not ours.

> In just 8 months, Insider One's Shopping Agent influenced 18% of Braun Shop's ecommerce revenue. CVR rose by 19% for new users and 28% for returning users. AOV for new customers increased by approximately 22%, driven by effective product and bundle recommendations.

- **28%**: “CVR rose by 19% for new users and 28% for returning users.”
- **22%**: “AOV for new customers increased by approximately 22%, driven by effective product and bundle recommendations.”
- **17%**: “Cart abandonment dropped by roughly 17%.”

> We've worked with Insider One for over half a decade to power our digital experience.
>
> Yigithan Polat, Ecommerce and Marketing Director, Braun Shop

Source: [insiderone.com](https://insiderone.com/case-studies/braun/), captured 2026-11-04.

## Other companies using Insider One

- [Adidas](https://www.usedby.ai/companies/adidas.md) — Confirmed
- [Allianz](https://www.usedby.ai/companies/allianz.md) — Confirmed
- [Avis](https://www.usedby.ai/companies/avis.md) — Confirmed
- [Avon](https://www.usedby.ai/companies/avon.md) — Confirmed
- [Belgian Cycling Factory](https://www.usedby.ai/companies/belgian-cycling-factory.md) — Confirmed
- [Burger King](https://www.usedby.ai/companies/burger-king.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-04.

- Checked: the figure 18% is printed word for word on the page, near the name of Braun.
- Checked: the passage quoted above is copied word for word from the page, near the name of Braun.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Braun uses Insider One. Confirmed line. Latest check across sources: 2026-11-04.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/braun-shop-insider-one · How we check: https://www.usedby.ai/methodology