# How BrightChamps uses Retell AI

**10–15%**: “Re-engagement campaign contribution to monthly revenue: 10–15%”

As published on [retellai.com](https://www.retellai.com/case-study/how-brightchamps-unlocking-scale-in-global-edtech-with-ai-powered-sales-calls). Captured by usedby on 2026-10-09.

- Company: [BrightChamps](https://www.usedby.ai/companies/brightchamps.md)
- Tool: [Retell AI](https://www.usedby.ai/tools/retell-ai.md)
- Industry: [EdTech & E-learning](https://www.usedby.ai/companies/industry/edtech-e-learning.md)
- Teams: Sales, Teachers

## What the story says

BrightChamps uses Retell AI voice agents to make outbound calls that remind parents about free trial classes, collect background details for lead qualification, and re-engage leads who did not follow through. The agents also nudge inactive paid learners to return.

Summary written by usedby from the source page, in English. The figures are those of Retell AI and BrightChamps, not ours.

> Within weeks, Retell was running live calls. Agents reminded parents to attend trial classes, collected background details for lead qualification, and re-engaged leads who had shown initial interest but hadn’t followed through.

- **~15%**: “Trial joining rate increase: ~15%”
- **~5%**: “Trial completion rate increase: ~5%”

> With the automation of trial reminders, our sales teams can now dedicate more time to relationship building, while our teachers are equipped with richer context to personalize each lesson. The results speak for themselves, with improved engagement and satisfaction across the board.
>
> Shivam Sharma, Associate Product Manager

Source: [retellai.com](https://www.retellai.com/case-study/how-brightchamps-unlocking-scale-in-global-edtech-with-ai-powered-sales-calls), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 10–15% is printed word for word on the page, near the name of BrightChamps.
- Checked: the passage quoted above is copied word for word from the page, near the name of BrightChamps.
- Checked: BrightChamps uses Retell AI. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/brightchamps-retell-ai · How we check: https://www.usedby.ai/methodology