# How Britannia uses Gupshup

**~50,000**: “~50,000 Verified Leads (3X higher than target)”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/britannia-launches-pure-magic-choco-stars-with-hyper-personalized-whatsapp-experience/), September 2025. Captured by usedby on 2026-10-08.

- Company: [Britannia](https://www.usedby.ai/companies/britannia.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: Digital Center of Excellence

## What the story says

Britannia ran a WhatsApp campaign to launch its Choco Stars biscuit, where users who clicked a Facebook ad shared their name, birthdate and selfie and received an AI-generated personalized video based on their zodiac sign. The campaign also collected first-party data and generated leads.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Britannia, not ours.

> Additionally, it served as a lead generation mechanism, building a subscriber base for continued brand communication and personalized outreach, effectively blending product awareness with data acquisition and user engagement.

- **16**: “16 Average Messages per Conversation”

> With WhatsApp, we brought Choco Stars to life in a way that felt truly personal for consumers.
>
> Prabakaran K, Head - Digital Center of Excellence, Britannia

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure ~50,000 is printed word for word on the page, near the name of Britannia.
- Checked: the passage quoted above is copied word for word from the page, near the name of Britannia.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Britannia uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/britannia-gupshup · How we check: https://www.usedby.ai/methodology