# How Flügger uses Sana

**3x** sales increase for retail stores that completed

As published on [sanalabs.com](https://sanalabs.com/customers/learning/flugger). Captured by usedby on 2026-10-24.

- Company: [Flügger](https://www.usedby.ai/companies/flugger.md)
- Tool: [Sana](https://www.usedby.ai/tools/sana.md)
- Industry: [Manufacturing](https://www.usedby.ai/companies/industry/manufacturing.md)
- Teams: Sales, Retail, Customer Support, HR, Leadership

## What the story says

Flügger hosts its training in Sana, including mandatory GDPR and IT security compliance courses, onboarding, and sales and retail campaign training, plus a toolbox for managers, templates and HR processes. Business owners create courses with the AI writing assistant and translate them automatically across countries.

Summary written by usedby from the source page, in English. The figures are those of Sana and Flügger, not ours.

> The retail stores that did the training tripled their sales.

- **99.6%**: “It used to take us four times as long to create our annual compliance training, and our completion rate is now 99.6%.”
- **450**: “Now we have about 50 active creators at Flügger, who have made more than 450 courses since January 2023.”
- **80%**: “Our customer support functions in Sweden are taking content from Denmark, translating it automatically, and are then 80% done with the content—instead of starting from scratch.”

> Measuring the return-on-investment for training is hard. But we proved that with fairly little resources, we can have measurable success in reaching our targets. And we just smashed the potential out of it.
>
> Agnete Elisabeth Purup, Head of Nordic People Partnering & Talent at Flügger

Source: [sanalabs.com](https://sanalabs.com/customers/learning/flugger), captured 2026-10-24.

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the figure 3x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Flügger.
- Checked: Flügger uses Sana. Observed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/building-a-learning-culture-from-the-bottom-up-to- · How we check: https://www.usedby.ai/methodology