# How Bungie uses Movable Ink

**46%** improved churn rate (Guardian Games email)

As published on [movableink.com](https://movableink.com/case-studies/the-magic-behind-bungie-marketing). Captured by usedby on 2026-10-08.

- Company: [Bungie](https://www.usedby.ai/companies/bungie.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Industry: [Gaming & Esports](https://www.usedby.ai/companies/industry/gaming-esports.md)
- Teams: Marketing

## The use case: how Bungie deploys Movable Ink

Bungie's marketers use Movable Ink to build personalized, data-driven emails for Destiny 2 players, including event promotions, nostalgia campaigns, year-in-review stats, and in-email polls that collect zero-party preferences.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Bungie, not ours.

> This email proved to be a champion, resulting in an improved churn rate of 46% and a 124% lift in CTR.

- **75%**: “The incorporation of polls within the email resulted in a 75% lift in CTR.”

## Other AI tools used by Bungie

- [BigPanda](https://www.usedby.ai/tools/bigpanda.md) — Confirmed

## Movable Ink users in Gaming & Esports

- [BOYLE Sports](https://www.usedby.ai/companies/boyle-sports.md) — Confirmed
- [Blizzard Entertainment](https://www.usedby.ai/companies/blizzard-entertainment.md) — Confirmed
- [FOX Bet](https://www.usedby.ai/companies/fox-bet.md) — Confirmed
- [Sky Bet](https://www.usedby.ai/companies/sky-bet.md) — Confirmed
- [William Hill](https://www.usedby.ai/companies/william-hill.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 46% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Bungie.
- Checked: each number in our summary is printed on the page.
- Checked: Bungie uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-19.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bungie-movable-ink · How we check: https://www.usedby.ai/methodology