# How Burger King uses Appier

**31%**: “achieved a conversion rate of 31%”

As published on [appier.com](https://www.appier.com/en/success-stories/burger-king). Captured by usedby on 2026-10-09.

- Company: [Burger King](https://www.usedby.ai/companies/burger-king.md)
- Tool: [Appier](https://www.usedby.ai/tools/appier.md)
- Industry: [Restaurants & Food Services](https://www.usedby.ai/companies/industry/restaurants-food-services.md)
- Teams: Marketing

## What the story says

Burger King uses Appier's AIQUA AI personalization cloud to track customer online behavior and send personalized, real-time messages and promotions. It also builds interactive website campaigns and manages multi-wave holiday campaigns on a single platform.

Summary written by usedby from the source page, in English. The figures are those of Appier and Burger King, not ours.

> For example, when AIQUA’s analysis of onsite customer behavior detected intent to leave, the system would automatically trigger a pop-up containing a discount offer. This not only prevented customers from leaving, but also converted them into buying customers and achieved a conversion rate of 31%.

- **6 percentage points**: “For example, for its Double 12 time-limited event, Burger King used an in-web countdown clock to create urgency and succeeded in lifting its conversion rate by 6 percentage points.”
- **50%**: “This achieved a discount code use rate of 50%.”

> With AIQUA’s AI data analysis and segmentation functions, we were able to construct personalized marketing strategies based on customer insights and precisely target individual customers with messages and promotions. Appier’s solutions are easy to use, and its team is proactive in providing useful ideas to help us optimize our marketing strategy. We look forward to collaborating further with Appier for many more marketing applications.
>
> Karin Jiang, Chief Marketing Officer of Burger King Taiwan

Source: [appier.com](https://www.appier.com/en/success-stories/burger-king), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 31% is printed word for word on the page, near the name of Burger King.
- Checked: the passage quoted above is copied word for word from the page, near the name of Burger King.
- Checked: Burger King uses Appier. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/burger-king-appier · How we check: https://www.usedby.ai/methodology