# How Burger King uses Insider One

**25%**: “a conversion rate 25% higher than the industry average”

As published on [insiderone.com](https://insiderone.com/case-studies/burger-king/), October 2023. Captured by usedby on 2026-10-08.

- Company: [Burger King](https://www.usedby.ai/companies/burger-king.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Restaurants & Food Services](https://www.usedby.ai/companies/industry/restaurants-food-services.md)
- Teams: Marketing

## What the story says

Burger King uses Insider One's Web Push Notifications and Banner Management to promote add-on items to shoppers and to show personalized on-site banners that change with user behavior. The aim is to improve conversions and average order value through cross-selling.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Burger King, not ours.

> Web Push triggers identified users with more than two items in their cart and promoted add-ons through overlays, encouraging them to consider additional purchases such as soft drinks and fries.

- **10%**: “Increasing click-through rate by 10% with personalized on-site banners”

> The customization capabilities of Insider mean we can personalize our notifications to deliver highly-relevant and individualized content to our customers.
>
> Head of Marketing, Head of Marketing

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 25% is printed word for word on the page, near the name of Burger King.
- Checked: the passage quoted above is copied word for word from the page, near the name of Burger King.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Burger King uses Insider One. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/burger-king-insider-one · How we check: https://www.usedby.ai/methodology