# How Bynder uses Tray.io

**75%**: “Bynder transforms integration roadmap, accelerates delivery by 75%”

As published on [tray.ai](https://tray.ai/customers/bynder/), November 2025. Captured by usedby on 2026-10-16.

- Company: [Bynder](https://www.usedby.ai/companies/bynder.md)
- Tool: [Tray.io](https://www.usedby.ai/tools/tray-io.md)
- Industry: [Marketing Tech](https://www.usedby.ai/companies/industry/marketing-tech-martech.md)
- Teams: Product

## What the story says

Bynder, a digital asset management platform, replaced its former embedded integration vendor with Tray's embedded solution and Universal Automation Cloud. It uses them to build and launch marketplace and customer-requested integrations faster, with less reliance on engineering.

Summary written by usedby from the source page, in English. The figures are those of Tray.io and Bynder, not ours.

> Additionally, the adoption of Tray Universal Automation Cloud empowered Bynder to respond to custom requests quickly, tackling integration needs within a month or two instead of a six-month roadmap.

> We can now provide a connected ecosystem for our customers on our own development timeline. Our collaboration with Tray.ai goes beyond mere integration; they've been a trusted advisor, guiding Bynder into the iPaaS space with unwavering support.
>
> Toni Aquino, Group Product Manager

Source: [tray.ai](https://tray.ai/customers/bynder/), captured 2026-10-16.

## What usedby checked

We compared the story with its live page on 2026-10-16.

- Checked: the figure 75% is printed word for word on the page, near the name of Bynder.
- Checked: the passage quoted above is copied word for word from the page, near the name of Bynder.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Bynder uses Tray.io. Confirmed line. Latest check across sources: 2026-10-16.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/bynder-tray-io · How we check: https://www.usedby.ai/methodology