# How Cabaia uses Yuma

**23.1%**: “Revenue per visit grew by 23.1%”

As published on [yuma.ai](https://yuma.ai/case-studies/how-cabaia-increased-add-to-cart-by-19-and-revenue-per-visit-by-23-with-yuma-sales-ai), October 2026. Captured by usedby on 2026-10-28.

- Company: [Cabaia](https://www.usedby.ai/companies/cabaia.md)
- Tool: [Yuma](https://www.usedby.ai/tools/yuma.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: E-commerce, Customer Support

## The use case: how Cabaia deploys Yuma

Cabaia, a French bag and accessories brand, runs Yuma Sales AI on its product pages to answer shoppers' questions and remove purchase friction, replicating in-store advice online. It validated the tool through an A/B test before rolling it out to all visitors.

Summary written by usedby from the source page, in English. The figures are those of Yuma and Cabaia, not ours.

> Cabaia ran Yuma Sales AI through a 105-day A/B test on its product pages, across 3.49 million visits, and saw add-to-cart rise by 19.2%, completed checkouts by 20.5% and revenue per visit by 23.1%, all at over 99% statistical confidence.

- **19.2%**: “add-to-cart rise by 19.2%”
- **20.5%**: “completed checkouts by 20.5%”
- **29.7%**: “Revenue per visit +29.7%”

> I was looking for an AI agent solution to increase add-to-cart on our product pages. The idea was to bring the kind of advice you'd get in-store, and remove purchase friction right at the moment it comes up.
>
> Morgane Collin, Director E-commerce

Source: [yuma.ai](https://yuma.ai/case-studies/how-cabaia-increased-add-to-cart-by-19-and-revenue-per-visit-by-23-with-yuma-sales-ai), captured 2026-10-28.

> Yuma has enabled us to stop worrying about the level 0 and 1 tickets that agents are always reluctant to do.
>
> Gwen Pilorget, Director of Customer Relationship

Source: [yuma.ai](https://yuma.ai/case-studies/how-cabaia-achieved-74-cost-reduction-with-yuma-ai), captured 2026-10-10.

## Yuma users in Fashion & Apparel

- [Clove](https://www.usedby.ai/companies/clove.md) — Confirmed
- [EvryJewels](https://www.usedby.ai/companies/evryjewels.md) — Confirmed
- [Jimmy Fairly](https://www.usedby.ai/companies/jimmy-fairly.md) — Observed
- [Jonak](https://www.usedby.ai/companies/jonak.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-28.

- Checked: the figure 23.1% is printed word for word on the page, near the name of Cabaia.
- Checked: the passage quoted above is copied word for word from the page, near the name of Cabaia.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Cabaia uses Yuma. Confirmed line. Latest check across sources: 2026-10-28.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/cabaia-yuma-2 · How we check: https://www.usedby.ai/methodology