# How Caitlyn Minimalist uses Gorgias

**11.3%** uplift in average order value from Shopping

As published on [gorgias.com](https://www.gorgias.com/customers/caitlyn-minimalist-shopping-assistant), July 2025. Captured by usedby on 2026-10-08.

- Company: [Caitlyn Minimalist](https://www.usedby.ai/companies/caitlyn-minimalist.md)
- Tool: [Gorgias](https://www.usedby.ai/tools/gorgias.md)
- Teams: Customer Experience

## What the story says

Caitlyn Minimalist uses Gorgias's AI Shopping Assistant to answer pre-sales product questions in real time, around the clock, and to recommend complementary items such as jewelry boxes and matching pieces. It also uses a Support Agent to handle support inquiries like shipping policy.

Summary written by usedby from the source page, in English. The figures are those of Gorgias and Caitlyn Minimalist, not ours.

> Over 90 days, Caitlyn Minimalist tracked and compared the performance of human agent-only conversions with AI-assisted conversations. The results were clear.

- **18%**: “18% click-through rate on product recommendations, often leading to multi-item purchases”
- **+50%**: “+50% sales lift compared to human-only conversations”
- **2.5x**: “2.5x higher conversion rate for AI-driven sales vs. human agents (20% vs. 8%)”
- **8.5%**: “This small but strategic upsell became one of the most consistent AOV drivers, with 8.5% of those who clicked the recommendation completing a purchase.”

> Shopping Assistant has become an intuitive extension of our team, offering product guidance that feels personal and intentional.
>
> Anthony Ponce, Head of Customer Experience at Caitlyn Minimalist

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 11.3% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Caitlyn Minimalist.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Caitlyn Minimalist uses Gorgias. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/caitlyn-minimalist-gorgias · How we check: https://www.usedby.ai/methodology