# How Calendly uses Hightouch

**16%**: “16% increase in user activation rate”

As published on [hightouch.com](https://hightouch.com/customers/calendly). Captured by usedby on 2026-10-07.

- Company: [Calendly](https://www.usedby.ai/companies/calendly.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [HR & Recruiting](https://www.usedby.ai/companies/industry/hr-recruiting-hr-tech.md)
- Teams: Marketing, Product, Lifecycle Marketing, Data

## What the story says

Calendly uses Hightouch as a Composable CDP to sync audiences and enriched behavioral data from BigQuery into downstream tools such as Optimizely, Braze, and advertising platforms. This supports A/B testing, personalized email campaigns, and self-serve audience building for marketing and product teams.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Calendly, not ours.

> With Hightouch, the marketing team can sync data directly from BigQuery to Braze to power personalized data-driven campaigns. This includes campaigns such as highly relevant year-in-review emails based on individual product usage

- **15-20%**: “Reduced MTU costs by 15-20%”
- **less than one day**: “Implemented and onboarded Hightouch in less than one day”
- **20M**: “Year-in-review email for 20M users”

> With Hightouch, we can literally copy and paste queries from BigQuery to build audiences. This just isn’t possible with a traditional CDP because you don’t have access to the data in the warehouse.
>
> Omar Mayar, Sr. Data Engineer at Calendly

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the figure 16% is printed word for word on the page, near the name of Calendly.
- Checked: the passage quoted above is copied word for word from the page, near the name of Calendly.
- Checked: Calendly uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/calendly-hightouch · How we check: https://www.usedby.ai/methodology