# How Camden uses Funnel

**$4-5 million**: “This move to a centralized model allowed Camden to operate with greater efficiency saving $4-5 million annually.”

As published on [funnelleasing.com](https://funnelleasing.com/case-study/camden-new-operating-model). Captured by usedby on 2026-10-27.

- Company: [Camden](https://www.usedby.ai/companies/camden.md)
- Tool: [Funnel](https://www.usedby.ai/tools/funnel.md)
- Industry: [Real Estate Assets](https://www.usedby.ai/companies/industry/real-estate-assets.md)
- Teams: Leasing, Onsite teams, Centralized teams, Contact center

## The use case: how Camden deploys Funnel

Camden uses Funnel's CRM, AI and contact center products to support a centralized operating model in which groups of nearby communities share a single leasing team. AI and automation handle routine communication, and a single guest card stores all renter communication and preferences across communities.

Summary written by usedby from the source page, in English. The figures are those of Funnel and Camden, not ours.

> Camden credited Funnel as a key part of their Work Reimagined initiative, which transformed the day-to-day, for onsite and centralized teams and will save them approximately $4 to $5 million, on a full-year stabilized basis.

- **36%**: “They also decreased team turnover for centralized roles by 36%, plus an 18% decrease in voluntary turnover for onsite team members.”
- **18%**: “From 2022 to 2025, Camden decreased voluntary turnover for onsite team members by 18%.”

> A lot of our staff were doing tasks that didn’t align with their roles – and we saw that as an opportunity to standardize and streamline some of these tasks that were taking them away from serving customers.
>
> Allison Dunavant, SVP, Human Resources

Source: [funnelleasing.com](https://funnelleasing.com/case-study/camden-new-operating-model), captured 2026-10-27.

> We reduced hold times by 52%. That’s a coup if you are in the customer service business and you run a contact center, that is unheard of. Our customer sentiment right now is the highest it’s ever been. That’s a testament to the systems that we have in place to facilitate a better customer experience.
>
> Kristy Simonette, SVP, Strategic Services + Chief Information Officer

Source: [funnelleasing.com](https://funnelleasing.com/case-study/camden-voice-ai), captured 2026-10-27.

> It has to move the needle
>
> Kristy Simonette, Senior Vice President – Strategic Services and Chief Information Officer

Source: [funnelleasing.com](https://funnelleasing.com/case-study/camden-voice-ai), captured 2026-10-27.

## Funnel users in Real Estate Assets

- [Broe Real Estate Group](https://www.usedby.ai/companies/broe-real-estate-group.md) — Observed
- [Essex](https://www.usedby.ai/companies/essex.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the figure $4-5 million is printed word for word on the page, near the name of Camden.
- Checked: the passage quoted above is copied word for word from the page, near the name of Camden.
- Checked: Camden uses Funnel. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/camden-property-trust-funnel · How we check: https://www.usedby.ai/methodology