# How Camelot uses Beautiful

**30%**: “saving me more than 30% of the normal amount of effort I would give in a week to presentations”

As published on [beautiful.ai](https://www.beautiful.ai/customers/camelot), May 2025. Captured by usedby on 2026-10-09.

- Company: [Camelot](https://www.usedby.ai/companies/camelot.md)
- Tool: [Beautiful](https://www.usedby.ai/tools/beautiful.md)

## What the story says

Camelot, a marketing and media agency, uses Beautiful.ai to build external client decks and internal presentations such as onboarding and all-hands decks. The team also uses it for data visualization of campaign results and customer insights, and for collaborating on decks.

Summary written by usedby from the source page, in English. The figures are those of Beautiful and Camelot, not ours.

> Fast forward to 2022 and the team has grown to over 160 employees with 100 of those adopting Beautiful.ai into their workflow.

- **100**: “Fast forward to 2022 and the team has grown to over 160 employees with 100 of those adopting Beautiful.ai into their workflow.”
- **1,000**: “In fact, the team has nearly 1,000 decks in their library, and works on an average of a dozen presentations a week, encompassing everything from external and internal decks, to onboarding and all-hands.”

> We have more people telling better stories, more compelling stories, because of Beautiful.ai.
>
> Alex Richter, Partner and CMO

Source: [beautiful.ai](https://www.beautiful.ai/customers/camelot), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 30% is printed word for word on the page, near the name of Camelot.
- Checked: the passage quoted above is copied word for word from the page, near the name of Camelot.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Camelot uses Beautiful. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/camelot-strategic-marketing-and-media-beautiful · How we check: https://www.usedby.ai/methodology