# How Campari Group uses Celonis

**$5 million**: “Campari Group realized $5 million in value”

As published on [celonis.com](https://www.celonis.com/solutions/stories/campari-group-order-to-cash). Captured by usedby on 2026-10-30.

- Company: [Campari Group](https://www.usedby.ai/companies/campari-group.md)
- Tool: [Celonis](https://www.usedby.ai/tools/celonis.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Process Optimization & Automation

## The use case: how Campari Group deploys Celonis

Campari Group uses Celonis across all markets to get end-to-end visibility into customer, vendor and materials lifecycles, analyzing entire process flows rather than isolated pieces of processes.

Summary written by usedby from the source page, in English. The figures are those of Celonis and Campari Group, not ours.

> Read how Campari Group realized $5 million in value by using Celonis across all markets for end-to-end visibility into customer, vendor and materials lifecycles.

> We don’t analyze just pieces of processes. Every time we analyze something through Celonis we analyze the entire end-to-end process flow.
>
> Laura Buseghin, Process Optimization & Automation Director, Campari Group

Source: [celonis.com](https://www.celonis.com/solutions/stories/campari-group-order-to-cash), captured 2026-10-30.

> One of the benefits of working with Celonis is the partner ecosystem that they bring with them. Rollio is a perfect example of a partner that is developing, together with Celonis, an innovative solution that will benefit us as customers. Every minute we free up for our Camparistas can be the key minute where they have the great idea that will help us to increase our value, to grow faster, or to delight our customers.
>
> Laura Buseghin, Process Optimization & Automation Director, Campari Group

Source: [celonis.com](https://www.celonis.com/solutions/stories/campari-rollio-ai), captured 2026-10-24.

## Celonis users in Consumer Goods

- [Mars](https://www.usedby.ai/companies/mars.md) — Confirmed
- [Mondelez International](https://www.usedby.ai/companies/mondelez-international.md) — Confirmed
- [PepsiCo](https://www.usedby.ai/companies/pepsico.md) — Confirmed
- [Reckitt](https://www.usedby.ai/companies/reckitt.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-30.

- Checked: the figure $5 million is printed word for word on the page, near the name of Campari Group.
- Checked: the passage quoted above is copied word for word from the page, near the name of Campari Group.
- Checked: Campari Group uses Celonis. Confirmed line. Latest check across sources: 2026-10-30.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/campari-group-celonis-2 · How we check: https://www.usedby.ai/methodology