# How Campari Group uses Celonis

As published on [celonis.com](https://www.celonis.com/solutions/stories/campari-rollio-ai). Captured by usedby on 2026-10-24.

- Company: [Campari Group](https://www.usedby.ai/companies/campari-group.md)
- Tool: [Celonis](https://www.usedby.ai/tools/celonis.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)

## The use case: how Campari Group deploys Celonis

Campari co-developed an AI-powered collaboration agent with Rollio and Celonis to speed up the resolution of blocked sales orders in its order-to-cash process.

Summary written by usedby from the source page, in English. The figures are those of Celonis and Campari Group, not ours.

> Campari co-developed an AI-powered collaboration agent with Rollio to expedite the resolution of blocked sales orders.

> One of the benefits of working with Celonis is the partner ecosystem that they bring with them. Rollio is a perfect example of a partner that is developing, together with Celonis, an innovative solution that will benefit us as customers. Every minute we free up for our Camparistas can be the key minute where they have the great idea that will help us to increase our value, to grow faster, or to delight our customers.
>
> Laura Buseghin, Process Optimization & Automation Director, Campari Group

Source: [celonis.com](https://www.celonis.com/solutions/stories/campari-rollio-ai), captured 2026-10-24.

## Celonis users in Consumer Goods

- [Mars](https://www.usedby.ai/companies/mars.md) — Confirmed
- [Mondelez International](https://www.usedby.ai/companies/mondelez-international.md) — Confirmed
- [PepsiCo](https://www.usedby.ai/companies/pepsico.md) — Confirmed
- [Reckitt](https://www.usedby.ai/companies/reckitt.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-24.

- Checked: the passage quoted above is copied word for word from the page, near the name of Campari Group.
- Checked: Campari Group uses Celonis. Confirmed line. Latest check across sources: 2026-10-24.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/campari-group-celonis · How we check: https://www.usedby.ai/methodology