# How canibuild uses 11x

As published on [11x.ai](https://www.11x.ai/case-study/canibuild). Captured by usedby on 2026-10-02.

- Company: [canibuild](https://www.usedby.ai/companies/canibuild.md)
- Tool: [11x](https://www.usedby.ai/tools/11x.md)
- Industry: [Construction](https://www.usedby.ai/companies/industry/construction.md)
- Teams: Sales, Customer Success

## What the story says

Canibuild uses 11x to automatically call, qualify and book demos for inbound leads, and to run repeatable outbound campaigns such as cold prospecting, job-change, website visitor and win-back outreach. This lets a lean sales team follow up quickly and build pipeline without hiring SDRs.

Summary written by usedby from the source page, in English. The figures are those of 11x and canibuild, not ours.

> Canibuild configured 11x as a dedicated inbound agent for each AE, routing leads based on geography (U.S. vs. Australia) and account size. As soon as a prospect submitted an inquiry, the platform automatically called to answer product questions, gather context, ask qualifying questions, and book a demo when there was a fit.

- **99%**: “99% reduction”

> 11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale.
>
> Mark Deacon, Chief Revenue Operations Officer, Canibuild

## What usedby checked

We compared the story with its live page on 2026-10-03.

- Checked: the passage quoted above is copied word for word from the page, near the name of canibuild.
- Checked: each number in our summary is printed on the page.
- Checked: canibuild uses 11x. Confirmed line. Latest check across sources: 2026-10-02.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/canibuild-11x · How we check: https://www.usedby.ai/methodology