# How Capital One uses ZoomInfo

As published on [zoominfo.com](https://www.zoominfo.com/about/case-studies/capital-one), July 2025. Captured by usedby on 2026-11-05.

- Company: [Capital One](https://www.usedby.ai/companies/capital-one.md)
- Tool: [ZoomInfo](https://www.usedby.ai/tools/zoominfo.md)
- Industry: [Banking & Mortgages](https://www.usedby.ai/companies/industry/banking-mortgages.md)
- Teams: Sales Operations & Strategy, Commercial Banking, Credit Card, Merchant, Relationship Managers

## The use case: how Capital One deploys ZoomInfo

Capital One's Commercial Bank and other divisions ingest ZoomInfo company data through a Data Cube to build company profiles and generate leads, and relationship managers use ZoomInfo's Salesforce integration to research prospects without leaving the CRM. The Sales Operations team also gets custom financial attributes from ZoomInfo's Data Services team to power prospecting dashboards.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and Capital One, not ours.

> With ZoomInfo now being our first fully integrated vendor directly in our Salesforce, we’ve eliminated that chair swivel between different websites, and allowed them to do all of that necessary research right within Salesforce.

> Ingesting ZoomInfo data directly into our systems allows us to easily build leads and map hierarchical relationships in a more centralized way to enable reps at-scale.
>
> Andy Ruffles, Director of Sales Operations and Strategy at Capital One

Source: [zoominfo.com](https://www.zoominfo.com/about/case-studies/capital-one), captured 2026-11-05.

> ZoomInfo has become an integral part of our business. Simply put, without it, we would have a huge gap in our sales enablement strategy that we would be scrambling to figure out how to fill.
>
> Andy Ruffles, Director of Sales Operations & Strategy

Source: [zoominfo.com](https://www.zoominfo.com/pricing), captured 2026-10-05.

> ZoomInfo has become an integral part of our business. Simply put, without it, we would have a huge gap in our sales enablement strategy.
>
> Andrew Ruffles, Director, Sales Operations & Strategy

Source: [zoominfo.com](https://www.zoominfo.com/testimonials), captured 2026-10-05.

## Other AI tools used by Capital One

- [H2O.ai](https://www.usedby.ai/tools/h2o-ai.md) — Confirmed
- [Bloomreach](https://www.usedby.ai/tools/bloomreach.md) — Observed
- [Chroma](https://www.usedby.ai/tools/chroma.md) — Observed
- [Norm AI](https://www.usedby.ai/tools/norm-ai.md) — Observed
- [Persado](https://www.usedby.ai/tools/persado.md) — Observed

## ZoomInfo users in Banking & Mortgages

- [Bank of America](https://www.usedby.ai/companies/bank-of-america.md) — Observed
- [JPMorgan Chase](https://www.usedby.ai/companies/jpmorgan-chase.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-05.

- Checked: the passage quoted above is copied word for word from the page, near the name of Capital One.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Capital One uses ZoomInfo. Confirmed line. Latest check across sources: 2026-11-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/capital-one-zoominfo · How we check: https://www.usedby.ai/methodology