# How Carl Zeiss uses Gupshup

**60%** Click through rates

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/carl-zeiss/), August 2025. Captured by usedby on 2026-10-08.

- Company: [Carl Zeiss](https://www.usedby.ai/companies/carl-zeiss.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Industry: [Manufacturing](https://www.usedby.ai/companies/industry/manufacturing.md)
- Teams: Digital Marketing

## The use case: how Carl Zeiss deploys Gupshup

ZEISS uses Gupshup Advertise to run Click to WhatsApp ads on Facebook and Instagram that let prospects start a conversation, learn about offers, get a discount coupon code and find nearby partner stores. The brand also uses persistent WhatsApp threads to re-engage converted and unconverted leads.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Carl Zeiss, not ours.

> Partnering with Gupshup, they provided a tailored conversational solution that delivered impressive results—60% higher CTR, significantly boosting performance

- **96%**: “With a remarkable 96% retargeting success rate, the initiative ensured precise audience engagement, maximizing the conversion potential and strengthening the brand’s presence among its key demographics.”

> Our industry faces a significant challenge with fragmented consumer preferences and a lack of clarity in their decision-making journey. While we excelled at capturing attention and driving convenience, we needed support in the consideration and conversion phases. Partnering with Gupshup, they provided a tailored conversational solution that delivered impressive results—60% higher CTR, significantly boosting performance
>
> Suresh Gandhi, Lead, Digital Marketing, Carl ZEISS

Source: [gupshup.ai](https://www.gupshup.ai/resources/case-studies/carl-zeiss/), captured 2026-10-08.

## Other AI tools used by Carl Zeiss

- [Locus](https://www.usedby.ai/tools/locus.md) — Observed

## Gupshup users in Manufacturing

- [AkzoNobel](https://www.usedby.ai/companies/akzonobel.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 60% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Carl Zeiss.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Carl Zeiss uses Gupshup. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/carl-zeiss-gupshup · How we check: https://www.usedby.ai/methodology