# How Carlsberg uses Synthesia

**100+** employees creating videos across Carlsberg

As published on [synthesia.io](https://www.synthesia.io/case-studies/carlsberg), September 2026. Captured by usedby on 2026-10-05.

- Company: [Carlsberg](https://www.usedby.ai/companies/carlsberg.md)
- Tool: [Synthesia](https://www.usedby.ai/tools/synthesia.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Integrated Supply Chain Academy, Procurement, Shop floor onboarding, Change management
- Customer since (as the page says): Since 2023, Carlsberg has used Synthesia

## What the story says

Carlsberg's Integrated Supply Chain Academy uses Synthesia to produce training, onboarding, and communications videos in-house instead of hiring external agencies. Videos are built from PDFs in a branded template, generated in English and translated for each market.

Summary written by usedby from the source page, in English. The figures are those of Synthesia and Carlsberg, not ours.

> Three external shoots a year, the conservative baseline, used to mean a minimum of €30,000 in agency fees before anyone counted translation, edits, or revisions. That doesn't sit on Carlsberg's P&L anymore.

- **€30,000**: “Three external shoots a year, the conservative baseline, used to mean a minimum of €30,000 in agency fees before anyone counted translation, edits, or revisions.”
- **150+**: “For Carlsberg's Integrated Supply Chain, spanning brewery operations, procurement, and logistics across 150+ markets, that means training has to land everywhere, in every language, fast.”

> Synthesia has unleashed the potential for us. We're not restrained by budget anymore, or thinking 'is this important enough to film a video on?'
>
> Polina Ananina, Senior Manager Integrated Supply Chain Group Capabilities

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 100+ is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Carlsberg.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Carlsberg uses Synthesia. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/carlsberg-synthesia · How we check: https://www.usedby.ai/methodology