# How Cars.com uses Hightouch

As published on [hightouch.com](https://hightouch.com/customers/cars). Captured by usedby on 2026-10-07.

- Company: [Cars.com](https://www.usedby.ai/companies/cars-com.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Audience Strategy

## What the story says

Cars.com uses Hightouch as a Composable CDP together with Iterable to deliver personalized email experiences to car shoppers. The team uses customer data to support an omnichannel strategy that generates new and repeat business.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Cars.com, not ours.

> Watch the recording to hear how Cars.com has been able to radically transform the car shopping experience by unleashing the full potential of Iterable with a Composable CDP to deliver consistent, hyper-personalized experiences that connect with consumers.

## What usedby checked

We compared the story with its live page on 2026-10-07.

- Checked: the passage quoted above is copied word for word from the page, near the name of Cars.com.
- Checked: Cars.com uses Hightouch. Confirmed line. Latest check across sources: 2026-10-07.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/cars-com-hightouch · How we check: https://www.usedby.ai/methodology