# How Cars24 uses Gupshup

**60%**: “By automating vehicle discovery and handling routine inquiries, the AI bot reduced agent workload by 60%”

As published on [gupshup.ai](https://www.gupshup.ai/resources/case-studies/cars24/), May 2024. Captured by usedby on 2026-10-08.

- Company: [Cars24](https://www.usedby.ai/companies/cars24.md)
- Tool: [Gupshup](https://www.usedby.ai/tools/gupshup.md)
- Teams: CRM and growth marketing

## What the story says

CARS24 uses Gupshup's ACE platform to run a Gen AI-powered WhatsApp bot that helps customers discover used vehicles from a regularly synced catalog and book test drives. The bot handles incoming inquiries to reduce the workload on human agents.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Cars24, not ours.

> This transformation led to remarkable results: an industry-leading 8% conversion rate, 60% lower agent effort, and 80% of inquiries being handled successfully – a 50% improvement compared to their previous vendor.

- **8%**: “The WhatsApp bot achieved an impressive 8% conversion rate, setting new benchmarks in the automotive industry for digital engagement and test drive bookings.”
- **80%**: “The bot successfully handled 80% of all customer inquiries, demonstrating a 50% improvement compared to their previous vendor’s solution.”

> Partnering with Gupshup has helped us create a 24\*7 channel to serve customers.
>
> Ayush Gupta, Senior GM - Growth Marketing, CARS24

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 60% is printed word for word on the page, near the name of Cars24.
- Checked: the passage quoted above is copied word for word from the page, near the name of Cars24.
- Checked: each number in our summary is printed on the page.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Cars24 uses Gupshup. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/cars24-gupshup · How we check: https://www.usedby.ai/methodology