# How Casio uses HubSpot

**27%**: “In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.”

As published on [hubspot.com](https://www.hubspot.com/case-studies/casio). Captured by usedby on 2026-10-05.

- Company: [Casio](https://www.usedby.ai/companies/casio.md)
- Tool: [HubSpot](https://www.usedby.ai/tools/hubspot.md)
- Teams: Marketing, Sales
- Customer since (as the page says): Back in 2015, Casio UK and Ireland wanted to hit the multiply button on eCommerce growth.

## What the story says

Casio UK and Ireland replaced a custom-built CRM and Marketo with HubSpot CRM, Marketing Hub and Sales Hub to run email nurture, workflow automation, ads and sales pipelines across its B2B and B2C divisions. They use it to track prospects from first touch to closed deal and to report campaign results tied to revenue.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and Casio, not ours.

> In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.

- **£1m**: “Our open rates are up +10%, we’ve seen a +7% average CTR increase and net revenue from email exceeds £1m.”
- **13 million**: “So far we’ve seen very impressive results: 13 million impressions have been reported, with over 200k clicks.”

> Thanks to Hubspot, we are able to analyse, iterate and optimise our communications at pace. We close deals faster than ever and maximise our returns.
>
> Jennifer Kelly, Head of DTC & Marketing

## What usedby checked

We compared the story with its live page on 2026-10-05.

- Checked: the figure 27% is printed word for word on the page, near the name of Casio.
- Checked: the passage quoted above is copied word for word from the page, near the name of Casio.
- Checked: each number in our summary is printed on the page.
- Checked: Casio uses HubSpot. Confirmed line. Latest check across sources: 2026-10-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/casio-hubspot · How we check: https://www.usedby.ai/methodology