# How Caudalie uses iAdvize

**10x** ROI on the French market

As published on [iadvize.com](https://www.iadvize.com/en/customers/caudalie). Captured by usedby on 2026-10-04.

- Company: [Caudalie](https://www.usedby.ai/companies/caudalie.md)
- Tool: [iAdvize](https://www.usedby.ai/tools/iadvize.md)
- Industry: [Beauty & Cosmetics](https://www.usedby.ai/companies/industry/beauty-cosmetics.md)

## The use case: how Caudalie deploys iAdvize

Caudalie uses iAdvize's AI Shopping Assistant on its e-commerce site to advise shoppers on products and beauty routines, with conversation starters on product pages, brand tone of voice, and handover to human beauty advisors when needed. It was rolled out in France and the United States, then in Italy, Spain and Turkey.

Summary written by usedby from the source page, in English. The figures are those of iAdvize and Caudalie, not ours.

> Results after six months (H1 2026 vs H1 2025): 10x ROI on the French market 9.7% conversion rate 81.8% of conversations handled by AI

- **9.7%**: “9.7% conversion rate”
- **81.8%**: “81.8% of conversations handled by AI”

> The feedback is very positive. iAdvize is becoming part of how our visitors browse: they use it every day. And the results are strong. We're convinced of the tool's value.
>
> Caroline De Jenlis, Chief Digital Officer

Source: [iadvize.com](https://www.iadvize.com/en/customers), captured 2026-10-04.

## iAdvize users in Beauty & Cosmetics

- [La Belle Perfumes](https://www.usedby.ai/companies/labelle-perfumes.md) — Observed
- [Sephora](https://www.usedby.ai/companies/sephora.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-04.

- Checked: the figure 10x is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Caudalie.
- Checked: Caudalie uses iAdvize. Confirmed line. Latest check across sources: 2026-10-22.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/caudalie-iadvize · How we check: https://www.usedby.ai/methodology