# How Certificial uses Attention

**25%**: “Sales representatives now save approximately 25% of their time”

As published on [attention.com](https://www.attention.com/customers/certificial). Captured by usedby on 2026-10-09.

- Company: [Certificial](https://www.usedby.ai/companies/certificial.md)
- Tool: [Attention](https://www.usedby.ai/tools/attention.md)
- Industry: [Insurance & InsurTech](https://www.usedby.ai/companies/industry/insurance-insurtech.md)
- Teams: Sales, Marketing, Product, Customer Success

## What the story says

Certificial's sales team uses Attention to automate CRM data entry, score sales conversations with custom scorecards, and improve forecasting. Marketing and product teams also query call data for customer insights.

Summary written by usedby from the source page, in English. The figures are those of Attention and Certificial, not ours.

> The team has reduced their forecasting error margin from 15% to an impressive 5%, consistently achieving their 85% accuracy target.

- **15% to an impressive 5%**: “The team has reduced their forecasting error margin from 15% to an impressive 5%”

> Attention has created a true flywheel effect in our go-to-market strategy
>
> Austin Myers, VP Revenue

Source: [attention.com](https://www.attention.com/customers/certificial), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 25% is printed word for word on the page, near the name of Certificial.
- Checked: the passage quoted above is copied word for word from the page, near the name of Certificial.
- Checked: Certificial uses Attention. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/certificial-attention · How we check: https://www.usedby.ai/methodology