# How Chalhoub Group uses Hightouch

**30%**: “a reduction in customer acquisition cost (CAC) by 30%”

As published on [hightouch.com](https://hightouch.com/customers/chalhoub). Captured by usedby on 2026-10-08.

- Company: [Chalhoub Group](https://www.usedby.ai/companies/chalhoub-group.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Teams: Customer Acquisition, Marketing

## What the story says

Chalhoub Group builds custom audience segments in Google BigQuery and uses Hightouch to sync them directly to ad platforms such as Facebook, Google, TikTok and Snapchat. This replaces manual CRM exports and file uploads and supports lookalike audience targeting and purchase-history-based targeting.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Chalhoub Group, not ours.

> With Hightouch, the Group can segment customers by their shopping cart items and sync that information to various ad platforms to identify lookalike audiences and target specific demographic locations – leading to a higher match rate and a reduction in customer acquisition cost (CAC) by 30%.

- **40%**: “Hightouch powers 40% of all revenue generated through Meta”
- **45%**: “Hightouch powers 45% of all revenue generated through Snapchat”

> We used to have to go to our CRM and spend hours building customer segments, and manually upload them to our marketing platforms, but this data wasn’t refreshed, clean, or debugged in any way. We could only do this once a year because we couldn’t afford to take two weeks off to upload static files.
>
> Tomasz Mazur, Head of Customer Acquisition at Chalhoub

Source: [hightouch.com](https://hightouch.com/customers/chalhoub), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 30% is printed word for word on the page, near the name of Chalhoub Group.
- Checked: the passage quoted above is copied word for word from the page, near the name of Chalhoub Group.
- Checked: Chalhoub Group uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/chalhoub-group-hightouch · How we check: https://www.usedby.ai/methodology