# How cinch uses Movable Ink

**22%**: “Revved Up Conversions by 22%”

As published on [movableink.com](https://movableink.com/case-studies/how-cinch-revved-up-conversions-by-22-with-real-time-personalization). Captured by usedby on 2026-10-08.

- Company: [cinch](https://www.usedby.ai/companies/cinch.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)

## What the story says

cinch, a UK used-car retailer, uses Movable Ink to turn real-time data into dynamic personalized emails. It integrates with tools like Segment to tailor messaging across the car-buying journey.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and cinch, not ours.

> With Movable Ink, cinch transforms real-time data into dynamic emails that connect with audiences, integrating seamlessly with tools like Segment to deliver messaging that truly resonates.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 22% is printed word for word on the page, near the name of cinch.
- Checked: the passage quoted above is copied word for word from the page, near the name of cinch.
- Checked: cinch uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/cinch-movable-ink · How we check: https://www.usedby.ai/methodology