# How Cineplex uses Movable Ink

**87.5%**: “campaign build times dropped by 87.5%”

As published on [movableink.com](https://movableink.com/case-studies/cineplex-case-study). Captured by usedby on 2026-10-08.

- Company: [Cineplex](https://www.usedby.ai/companies/cineplex.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Loyalty Marketing, Marketing, Creative

## What the story says

Cineplex uses Movable Ink with Adobe Journey Optimizer to build personalized, modular email content. This includes real-time loyalty points progress bars, automatically populated film emails with trailers, posters and showtimes, abandoned-seat emails, and dynamic showtime modules pulled from APIs.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Cineplex, not ours.

> Cineplex put automation center stage, turning what used to take hours into a smooth, high-speed production. By integrating Movable Ink into Adobe and Cineplex’s site APIs, campaign build times dropped by 87.5%.

- **4%**: “The refreshed design boosted ticket conversions by 4%, showing that when paired with smart data, even the smallest addition can deliver blockbuster results.”

> We want to anticipate customer interest, not just react to it.
>
> Gianni Santin, Executive Director, Loyalty Marketing, Cineplex

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 87.5% is printed word for word on the page, near the name of Cineplex.
- Checked: the passage quoted above is copied word for word from the page, near the name of Cineplex.
- Checked: Cineplex uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/cineplex-movable-ink-2 · How we check: https://www.usedby.ai/methodology