# How Cineplex uses Movable Ink

As published on [movableink.com](https://movableink.com/case-studies/personalization-steals-the-scene-at-cineplex). Captured by usedby on 2026-10-08.

- Company: [Cineplex](https://www.usedby.ai/companies/cineplex.md)
- Tool: [Movable Ink](https://www.usedby.ai/tools/movable-ink.md)
- Teams: Loyalty Marketing

## What the story says

Cineplex uses Movable Ink Studio to move from manual builds to scalable personalization in its customer engagement, which frees up a lean team.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Cineplex, not ours.

> With Movable Ink Studio, Cineplex moved from manual builds to scalable personalization, freeing up a lean team and delivering measurable ticket conversion lift.

> We want to anticipate customer interest, not just react to it.
>
> Gianni Santin, Executive Director, Loyalty Marketing, Cineplex

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the passage quoted above is copied word for word from the page, near the name of Cineplex.
- Checked: Cineplex uses Movable Ink. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/cineplex-movable-ink · How we check: https://www.usedby.ai/methodology