# How CircleCI uses Hightouch

**20 hours**: “CircleCI has decreased sync time to Salesforce from 20 hours (with in-house tools) to just minutes with Hightouch.”

As published on [hightouch.com](https://hightouch.com/customers/circleci). Captured by usedby on 2026-10-08.

- Company: [CircleCI](https://www.usedby.ai/companies/circleci.md)
- Tool: [Hightouch](https://www.usedby.ai/tools/hightouch.md)
- Industry: [DevTools & Infrastructure](https://www.usedby.ai/companies/industry/devtools-infrastructure.md)
- Teams: Product, Engineering, Marketing, Sales, Customer Success

## What the story says

CircleCI uses Hightouch reverse ETL to sync dbt models and data from Snowflake into Salesforce, Amplitude, and Gainsight. This gives its Sales, Product, and Customer Success teams data on qualified users, product-qualified leads, and customer churn risk.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and CircleCI, not ours.

> CircleCI has decreased sync time to Salesforce from 20 hours (with in-house tools) to just minutes with Hightouch.

> Before Hightouch our data was not up to date and not reliable. Now everyone trusts the data because everything is highly standardized and documented.
>
> Seamus McKinsey, Senior Analytics Engineer at CircleCI

Source: [hightouch.com](https://hightouch.com/customers/circleci), captured 2026-10-08.

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 20 hours is printed word for word on the page, near the name of CircleCI.
- Checked: the passage quoted above is copied word for word from the page, near the name of CircleCI.
- Checked: CircleCI uses Hightouch. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/circleci-hightouch · How we check: https://www.usedby.ai/methodology