# How Clay uses Hex

**300%**: “A 300% increase in user activation rates after crafting the definition of an active user built in Hex”

As published on [hex.tech](https://hex.tech/customers/clay/), July 2026. Captured by usedby on 2026-10-09.

- Company: [Clay](https://www.usedby.ai/companies/clay.md)
- Tool: [Hex](https://www.usedby.ai/tools/hex.md)
- Industry: [Sales Tech & CRM](https://www.usedby.ai/companies/industry/sales-tech-crm.md)
- Teams: Data, Growth, Support, Sales

## What the story says

Clay's data team uses Hex to define a company-wide user activation metric, model support staffing to rebalance coverage, and analyze growth experiments. Sales leaders also use Hex's agent and Threads to build pipeline pacing dashboards and answer ad hoc questions on Snowflake data.

Summary written by usedby from the source page, in English. The figures are those of Hex and Clay, not ours.

> Hex became the growth team's home base for understanding what was actually driving Clay's engine and the results followed. The growth team grew their activation rates by 300% and increased the trial-to-conversion rate by 200%.

- **200%**: “A 200% increase in trial-to-paid conversion driven by rapid experimentation cycles analyzed in Hex”
- **80%**: “An 80% drop in P90 time-to-first reply after building a capacity model built in Hex”
- **91%**: “91% increase in speed to insights for sales metrics”
- **30 minutes**: “Ad hoc sales data questions answered in under 30 minutes by a sales leader, without a single request to the data team”

> Clay's activation metric was born in Hex. I built it there, the growth team rallied around it, and it's still our north star today.
>
> Joshua Hanson, Data Team Manager

Source: [hex.tech](https://hex.tech/customers/clay/), captured 2026-10-09.

## What usedby checked

We compared the story with its live page on 2026-10-09.

- Checked: the figure 300% is printed word for word on the page, near the name of Clay.
- Checked: the passage quoted above is copied word for word from the page, near the name of Clay.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Clay uses Hex. Confirmed line. Latest check across sources: 2026-10-09.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/clay-hex · How we check: https://www.usedby.ai/methodology