# How Coca-Cola uses Insider One

**19%** increase in CVR via Coupon Overlays

As published on [insiderone.com](https://insiderone.com/case-studies/coca-cola/), September 2026. Captured by usedby on 2026-10-08.

- Company: [Coca-Cola](https://www.usedby.ai/companies/coca-cola.md)
- Tool: [Insider One](https://www.usedby.ai/tools/insider-one.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)
- Teams: Digital Channels

## The use case: how Coca-Cola deploys Insider One

Coca-Cola's website uses Insider One for onsite personalization, including coupon code overlays, InStory full-screen mobile product stories, and social proof messages on product pages, to improve conversion and reduce bounce. It also uses Insider One's customer data platform to segment users for targeted product experiences.

Summary written by usedby from the source page, in English. The figures are those of Insider One and Coca-Cola, not ours.

> Coca-Cola achieved a 19% increase in CVR \[via Coupon Overlays\], a 12% increase in CVR in one month \[via Social Proof\], and a 29% decrease in bounce rate \[via InStory\].

- **12%**: “a 12% increase in CVR in one month \[via Social Proof\]”
- **29%**: “a 29% decrease in bounce rate \[via InStory\]”

> Our experience with Insider One has been outstanding from the beginning. It has allowed us to work with a team that is constantly concerned with bringing us new ideas to improve the performance of our site.
>
> Manager of Digital Channels at Coca-Cola, Manager of Digital Channels

Source: [insiderone.com](https://insiderone.com/case-studies/coca-cola/), captured 2026-10-08.

## Other AI tools used by Coca-Cola

- [Darktrace](https://www.usedby.ai/tools/darktrace.md) — Confirmed
- [Optimove](https://www.usedby.ai/tools/optimove.md) — Confirmed
- [Augury](https://www.usedby.ai/tools/augury.md) — Observed
- [Blip](https://www.usedby.ai/tools/blip.md) — Observed
- [D-ID](https://www.usedby.ai/tools/d-id.md) — Observed
- [Descript](https://www.usedby.ai/tools/descript.md) — Observed

## Insider One users in Consumer Goods

- [LEGO](https://www.usedby.ai/companies/lego.md) — Observed
- [Unilever](https://www.usedby.ai/companies/unilever.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 19% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Coca-Cola.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Coca-Cola uses Insider One. Confirmed line. Latest check across sources: 2026-10-18.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/coca-cola-embonor-s-a-insider-one · How we check: https://www.usedby.ai/methodology