# How Coca-Cola uses Optimove

**200+ Gameplays**: “200+ Gameplays in Just 7 Hours”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/coca-cola). Captured by usedby on 2026-10-11.

- Company: [Coca-Cola](https://www.usedby.ai/companies/coca-cola.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Industry: [Consumer Goods](https://www.usedby.ai/companies/industry/consumer-goods-fmcg.md)

## What the story says

Coca-Cola, working with the event agency Orangetime, ran a gamified booth at the Cyber Battle event. It used a large-screen drop game followed by a branded Wheel of Fortune prize spin, plus a live host, to attract visitors and keep them engaged.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Coca-Cola, not ours.

> During the 7-hour Cyber Battle event, Coca-Cola recorded over 200 gameplays at its booth.

## What usedby checked

We compared the story with its live page on 2026-10-11.

- Checked: the figure 200+ Gameplays is printed word for word on the page, near the name of Coca-Cola.
- Checked: the passage quoted above is copied word for word from the page, near the name of Coca-Cola.
- Checked: Coca-Cola uses Optimove. Confirmed line. Latest check across sources: 2026-10-11.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/coca-cola-optimove · How we check: https://www.usedby.ai/methodology