# How Comfrt uses Siena AI

**64%**: “A 64% reduction in response times.”

As published on [siena.cx](https://www.siena.cx/customer-stories/comfrt-ai-customer-support-siena), January 2025. Captured by usedby on 2026-10-27.

- Company: [Comfrt](https://www.usedby.ai/companies/comfrt.md)
- Tool: [Siena AI](https://www.usedby.ai/tools/siena-ai.md)
- Industry: [Fashion & Apparel](https://www.usedby.ai/companies/industry/fashion-apparel.md)
- Teams: Customer Experience

## The use case: how Comfrt deploys Siena AI

Comfrt deployed an AI agent named Brooke to handle customer support emails after ticket volume surged, automating routine inquiries while keeping an empathetic tone. It was rolled out alongside a move to a new help desk platform.

Summary written by usedby from the source page, in English. The figures are those of Siena AI and Comfrt, not ours.

> It was an ambitious, three-week sprint but Comfrt saw immediate results: A 65% automation rate. A 64% reduction in response times.

- **65%**: “A 65% automation rate.”

> Brooke is one single AI and yet solving more tickets in a week than our human team
>
> Kristen McClure, Head of Customer Experience

Source: [siena.cx](https://www.siena.cx/customer-stories/comfrt-ai-customer-support-siena), captured 2026-10-27.

## Siena AI users in Fashion & Apparel

- [Spanx](https://www.usedby.ai/companies/spanx.md) — Confirmed
- [Cuts](https://www.usedby.ai/companies/cuts.md) — Observed
- [Figs](https://www.usedby.ai/companies/figs.md) — Observed
- [Madhappy](https://www.usedby.ai/companies/madhappy.md) — Observed
- [Sheertex](https://www.usedby.ai/companies/sheertex.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-10-27.

- Checked: the figure 64% is printed word for word on the page, near the name of Comfrt.
- Checked: the passage quoted above is copied word for word from the page, near the name of Comfrt.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Comfrt uses Siena AI. Confirmed line. Latest check across sources: 2026-10-27.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/comfrt-siena-ai · How we check: https://www.usedby.ai/methodology