# How Continu uses Warmly

**8x**: “In under a year with Warmly, Continu is generating 8x ROI on pipeline”

As published on [warmly.ai](https://www.warmly.ai/p/case-studies/kevin-mcready). Captured by usedby on 2026-10-08.

- Company: [Continu](https://www.usedby.ai/companies/continu.md)
- Tool: [Warmly](https://www.usedby.ai/tools/warmly.md)
- Teams: Demand Gen, Sales

## What the story says

Continu uses Warmly to identify anonymous website visitors, route high-intent visitors into Salesforce, sequences and Slack alerts for sales reps, and run a customized AI chatbot that qualifies visitors and books meetings. It replaced its HubSpot chatbot with Warmly's AI Chat.

Summary written by usedby from the source page, in English. The figures are those of Warmly and Continu, not ours.

> In under a year with Warmly, Continu is generating 8x ROI on pipeline and 3.5x ROI on closed-won revenue. Every dollar spent on the platform is returning 8x that in pipeline generated and 3.5x in closed-won revenue.

- **3.5x**: “In under a year with Warmly, Continu is generating 8x ROI on pipeline and 3.5x ROI on closed-won revenue.”
- **10-20%**: “Average deal size is up 10-20% compared to generic inbound demo form submissions.”
- **95%**: “After enabling Warmly's data quality scoring, Continu is seeing 95% accuracy on identified visitors”

> In 2026, Warmly is a necessary part of your tech stack. It is the best go-to-market tool I've ever used, and I'm going to use it no matter where else I go.
>
> Kevin McReady, Head of Demand Gen

> Warmly is a necessary part of your tech stack. It is the best go-to-market tool I've ever used, and I'm going to use it no matter where else I go.
>
> Kevin McReady, Head of Demand Gen

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 8x is printed word for word on the page, near the name of Continu.
- Checked: the passage quoted above is copied word for word from the page, near the name of Continu.
- Checked: Continu uses Warmly. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/continu-warmly · How we check: https://www.usedby.ai/methodology