# How Conversion uses Warmly

**$1M**: “Conversion has now sourced over $1M in ARR directly from Warmly identified leads”

As published on [warmly.ai](https://www.warmly.ai/p/case-studies/neil-tewari). Captured by usedby on 2026-10-08.

- Company: [Conversion](https://www.usedby.ai/companies/conversion.md)
- Tool: [Warmly](https://www.usedby.ai/tools/warmly.md)
- Teams: GTM, Sales

## What the story says

Conversion uses Warmly to identify high-intent visitors on its website and monitor other lead signals, routing those prospects to sales to book demos. Leads not yet ready for sales receive automated personalized emails and LinkedIn outreach through Warmly's Nurture Agent.

Summary written by usedby from the source page, in English. The figures are those of Warmly and Conversion, not ours.

> Since implementing Warmly, Conversion has now sourced over $1M in ARR directly from Warmly identified leads and they're just getting started.

- **12%**: “Warmly identified leads have a 12% higher close rate than average.”

> Knowing who to reach out to, when to reach out to, what's the right timing, that was something we really needed.
>
> Neil Tewari, Co-Founder & CEO

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure $1M is printed word for word on the page, near the name of Conversion.
- Checked: the passage quoted above is copied word for word from the page, near the name of Conversion.
- Checked: Conversion uses Warmly. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/conversion-warmly · How we check: https://www.usedby.ai/methodology