# How Cooltra uses Bloomreach

**12%**: “The company has seen a 12% lift in revenue thanks to personalized campaigns built with Loomi AI”

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/cooltra), May 2026. Captured by usedby on 2026-10-08.

- Company: [Cooltra](https://www.usedby.ai/companies/cooltra.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: CRM, Retention

## What the story says

Cooltra, a shared scooter, bike and motorbike rental company, uses Bloomreach to unify rider data in real-time profiles, segment audiences, and trigger personalized, behavior-based email journeys such as low-balance reminders and credit package offers across its markets.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Cooltra, not ours.

> The company has seen a 12% lift in revenue thanks to personalized campaigns built with Loomi AI, and automated workflows save the CRM team 10 hours per week, giving them more time to experiment, optimize, and launch new journeys with greater agility.

- **10 hours**: “automated workflows save the CRM team 10 hours per week”
- **40%**: “With a 40% increase in open rates and yielding $170K in revenue”
- **20+**: “Segment audiences with precision using 20+ behavioral, geographic, and RFM-based segmentations”

> With a strong understanding of our customers and top-notch tools, we can personalize content, segment effectively, and track results easily with Bloomreach.
>
> Alessandra Oropeza, Retention Manager at Cooltra

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 12% is printed word for word on the page, near the name of Cooltra.
- Checked: the passage quoted above is copied word for word from the page, near the name of Cooltra.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Cooltra uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/cooltra-bloomreach · How we check: https://www.usedby.ai/methodology