# How Coop uses Bloomreach

**4.3 PP** increase in redeemed personal offers

As published on [bloomreach.com](https://www.bloomreach.com/en/case-studies/coop), July 2026. Captured by usedby on 2026-10-08.

- Company: [Coop](https://www.usedby.ai/companies/coop.md)
- Tool: [Bloomreach](https://www.usedby.ai/tools/bloomreach.md)
- Teams: CRM

## What the story says

Coop uses Bloomreach's Loomi to trigger a real-time in-app banner in its grocery app when a member scans their first item in store. The banner targets members who activate personal offers but inconsistently redeem them, reminding them to use those offers at checkout.

Summary written by usedby from the source page, in English. The figures are those of Bloomreach and Coop, not ours.

> The proportion of purchases where personal offers were actually used increased by 4.3 percentage points — equivalent to 2,400+ additional qualifying purchases in the 24-day test period alone.

- **4.0%**: “+4.0% increased revenue on personal offers (secondary KPI).”
- **DKK 328,000**: “DKK 328,000 in incremental revenue over 24 days, driven by more members converting activated offers into actual purchases — not from larger basket sizes.”
- **3.8%**: “+3.8% more activated offers (tertiary KPI).”
- **5,600+**: “5,600+ additional offer activations in the test period.”

> Our members had already shown us what they wanted by activating their offers — they just needed a gentle reminder at the right moment. Bloomreach made it possible to reach exactly the right people at exactly the right second, and a 26% click-through rate told us the nudge felt helpful, not pushy.
>
> Signe Jæger Mortensen, CRM Project Manager, Coop

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 4.3 PP is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Coop.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Coop uses Bloomreach. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

---
Source: https://www.usedby.ai/case-studies/coop-bloomreach · How we check: https://www.usedby.ai/methodology