# How Cox Automotive uses Pendo

**39%**: “increased bidding activity by 39%”

As published on [pendo.io](https://www.pendo.io/customers/cox-automotive-uses-pendo-to-steer-its-business-forward-with-fast-reliable-product-data/), August 2025. Captured by usedby on 2026-11-13.

- Company: [Cox Automotive](https://www.usedby.ai/companies/cox-automotive.md)
- Tool: [Pendo](https://www.usedby.ai/tools/pendo.md)
- Industry: [Logistics & Supply Chain](https://www.usedby.ai/companies/industry/logistics-supply-chain.md)
- Teams: marketing, operations, user experience, product management, engineering
- Customer since (as the page says): The company started leveraging Pendo in 2022

## The use case: how Cox Automotive deploys Pendo

Cox Automotive uses Pendo Analytics to quickly pull product usage data across its digital products, and uses Pendo In-app Guides to send personalized, targeted messages to dealers about new features, campaigns, outages and in-product education.

Summary written by usedby from the source page, in English. The figures are those of Pendo and Cox Automotive, not ours.

> As a result of these in-app guides, Konfrst and team increased bidding activity by 39% and drove over 40 net-new bidders on the product in a small (and new) market.

- **40**: “drove over 40 net-new bidders on the product in a small (and new) market”

> The most exciting thing for us is the speed at which we can get information. I can be in a meeting with product and engineering and within fifteen minutes, we get data from Pendo to answer our question and help us make a decision.
>
> Chuck Konfrst, Director of User Experience

Source: [pendo.io](https://www.pendo.io/customers/), captured 2026-11-12.

## Other AI tools used by Cox Automotive

- [AWS Bedrock](https://www.usedby.ai/tools/aws-bedrock.md) — Confirmed
- [Observe.AI](https://www.usedby.ai/tools/observe-ai.md) — Confirmed
- [HighRadius](https://www.usedby.ai/tools/highradius.md) — Observed
- [Jasper](https://www.usedby.ai/tools/jasper.md) — Observed
- [PagerDuty](https://www.usedby.ai/tools/pagerduty.md) — Observed
- [Sierra](https://www.usedby.ai/tools/sierra.md) — Observed

## Pendo users in Logistics & Supply Chain

- [Locus](https://www.usedby.ai/companies/locus-locus-sh.md) — Confirmed
- [GenLogs](https://www.usedby.ai/companies/genlogs.md) — Observed

## What usedby checked

We compared the story with its live page on 2026-11-13.

- Checked: the figure 39% is printed word for word on the page, near the name of Cox Automotive.
- Checked: the passage quoted above is copied word for word from the page, near the name of Cox Automotive.
- Checked: the publication date is read from the page’s own metadata, never guessed.
- Checked: Cox Automotive uses Pendo. Confirmed line. Latest check across sources: 2026-11-13.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/cox-automotive-pendo · How we check: https://www.usedby.ai/methodology