# How Crown Bioscience uses HubSpot

**14%** higher click rate for nurture emails than standard

As published on [hubspot.com](https://www.hubspot.com/case-studies/crown-bioscience-keeps-drug-developers-in-the-right-conversations-at-every-stage-with-hubspots-nurture-agent-and-marketing-studio). Captured by usedby on 2026-11-05.

- Company: [Crown Bioscience](https://www.usedby.ai/companies/crown-bioscience.md)
- Tool: [HubSpot](https://www.usedby.ai/tools/hubspot.md)
- Teams: Marketing, Marketing Operations, Product Marketing, Field Sales, Inside Sales, SDR

## The use case: how Crown Bioscience deploys HubSpot

Crown Bioscience, a contract research organization, uses HubSpot's Nurture Agent to rewrite nurture emails for each contact based on their behavior and company data, and uses Marketing Studio to create and store campaign briefs. This replaces manually built message variants for different segments.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and Crown Bioscience, not ours.

> HubSpot's Nurture Agent rewrites each email for the specific contact receiving it: subject line, preview text, body copy, and CTA. It draws on everything HubSpot knows about that person, including their company, their page views, their engagement history, their form submissions, and live web research on their organization at the moment of send.

> With Nurture Agent, our team no longer has to build out every message variation by hand. The Agent handles that, and we're seeing replies to nurture emails that we've never seen from traditional messaging. That tells you the personalization is landing.
>
> Bill Collins, VP of Marketing & Business Development

Source: [hubspot.com](https://www.hubspot.com/case-studies/crown-bioscience-keeps-drug-developers-in-the-right-conversations-at-every-stage-with-hubspots-nurture-agent-and-marketing-studio), captured 2026-11-05.

## Other companies using HubSpot

- [Angel City FC](https://www.usedby.ai/companies/angel-city-fc.md) — Confirmed
- [Casio](https://www.usedby.ai/companies/casio.md) — Confirmed
- [Crunch Fitness](https://www.usedby.ai/companies/crunch-fitness.md) — Confirmed
- [Doordash](https://www.usedby.ai/companies/doordash.md) — Confirmed
- [Fresha](https://www.usedby.ai/companies/fresha.md) — Confirmed
- [GoFundMe](https://www.usedby.ai/companies/gofundme.md) — Confirmed

## What usedby checked

We compared the story with its live page on 2026-11-05.

- Checked: the figure 14% is on the page; its label is our wording.
- Checked: the passage quoted above is copied word for word from the page, near the name of Crown Bioscience.
- Checked: Crown Bioscience uses HubSpot. Confirmed line. Latest check across sources: 2026-11-05.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/crown-bioscience-hubspot · How we check: https://www.usedby.ai/methodology