# How DAZN uses Optimove

**100,000**: “DAZN has delivered more than 100,000 unique campaigns across every stage of the customer lifecycle”

As published on [optimove.com](https://www.optimove.com/resources/case-studies/dazn). Captured by usedby on 2026-10-08.

- Company: [DAZN](https://www.usedby.ai/companies/dazn.md)
- Tool: [Optimove](https://www.usedby.ai/tools/optimove.md)
- Teams: CRM

## What the story says

DAZN's CRM team uses Optimove to build audiences and launch personalized campaigns for its global streaming subscribers. It replaced SQL-based audience builds with self-serve Target Group creation and manages email, push, in-app messaging, and social audiences in one platform.

Summary written by usedby from the source page, in English. The figures are those of Optimove and DAZN, not ours.

> Since launching with Optimove, DAZN has delivered more than 100,000 unique campaigns across every stage of the customer lifecycle. Audience builds that once required SQL queries and analyst time are now created by CRM managers through self-serve Target Group creation.

> Our CRM plans are continuing to evolve and Optimove is helping us to pivot away from the primarily event-led campaigns to a much more personalized, customer behavior-led approach.
>
> Andrew Stuart, Senior CRM Manager, Technology, DAZN

## What usedby checked

We compared the story with its live page on 2026-10-08.

- Checked: the figure 100,000 is printed word for word on the page, near the name of DAZN.
- Checked: the passage quoted above is copied word for word from the page, near the name of DAZN.
- Checked: DAZN uses Optimove. Confirmed line. Latest check across sources: 2026-10-08.
- Not checked: the result itself. We quote it; we did not measure it.

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Source: https://www.usedby.ai/case-studies/dazn-optimove · How we check: https://www.usedby.ai/methodology